The 2010s were all about traditional farms working out new ways to generate revenue, and the big success story has to be the children’s farm park.
Over the past few years, we’ve been busy helping farms create new revenue streams, and Lower Drayton was no different – they’re ambitious, and were looking for the right partner to help them accelerate their growth.
Lower Drayton is a family-run, rapidly growing business in Penkridge Staffordshire, offering indoor and outdoor attractions, as well as self-catering and bed and breakfast accommodation.
While Lower Drayton has grown fast in recent years, they have still have had one major challenge: making money all year round.
Although their outdoor attractions worked really well in summer, they didn’t have enough to offer when the weather was cold and grey, and that’s where they wanted our help to build a brand new soft play area that could be used all year round.
The team at Lower Drayton Farm had a two-storey barn built for the soft play to sit in, and then we got busy doing what we do.
We drew up plans to maximise the space, mapping out a junior frame as well as a separate toddler area.
What was clear from discussion with the Lower Drayton team was that they really wanted the “wow” factor, to differentiate themselves from their competition, so we specified a very large 3-level playframe, role play area and the largest Astro slide in the UK.
Using 3,000 linear metres of steel, construction began earlier this year, finishing in 2019, allowing Lower Drayton to open their indoor doors throughout the autumn and winter.
